Just dressage magazine news summary
DRESSAGE ROCKS ON THE BBC!
In its second year of a four year deal to broadcast Olympia, The London International Horse Show, the BBC for the first time has extended its coverage to provid...
Just Dressage to Sponsor Riders' Marquee at Nationals
Just Dressage Magazine is pleased to announce that it is to sponsor the Riders’ Marquee at this year’s Dressage Deluxe National Dressage Championshi...
MacWet Summer Riding Gloves
Even if the weather is not consistent this summer, MacWet can guarantee that its high performance gloves won’t let you down. MacWet Gloves have been d...
New Title Sponsors for National Dressage Championships 2009
Dressage Deluxe has signed a sponsorship agreement to be the new title sponsor for the 2009 British Dressage National Dressage Championships at Stoneleigh in Se...
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BETA's Equestrian Credit Crunch Survey
"Items like bedding are considered as essential buys but quality plays a big part. (Image Courtesy Belvoir Bedding)"
The British Equestrian Trade Association (BETA) has just released the results of a survey that it undertook into the UK's horse owners' spending patterns in the light of the current economic downturn. The results make interesting reading.
According to BETA, 70% of consumers are still buying new tack and equipment while 28% have decided to start feeding cheaper feeds to their horses. Overall, 37% of repondents said that they had not changed their riding or spending habits over the past 12 months.
“The trend appears to be for making savings on the frequency of competing and training, with owners and riders still spending on caring for horses and purchasing essential equipment,” said Claire Williams, executive director of BETA.
As far as feeding is concerned, performance rather than price appears to be consumers' main priority. 91% said they selected the product that made their horse look great and perform well, while 62% said that they were mainly influenced by cost. Interestingly, only 5% of respondents said that they were impressed by riders' endorsements of feeds.
If you would like to take part in this ongoing survey, please contact BETA at info@beta-uk.org.
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